Juvéderm Behind The Scenes

Capture of BTS content to be used as supplementary pieces in Juvéderm social, OLV, CTV and Broadcast. Considering the uses, I wanted to ensure that the personality of each talent was highlighted and felt relatable in their treatment diaries and other content they were featured in.


360 Before and After

Animated and edited this Before and After campaign utilizing the rotation of models to create unique compositions of their results. Keeping the animations sleek and simple was key in featuring the models, with text contracting and taking shape alongside the results

 

Summer Content Series

Tasked with making new assets in the pandemic as productions were halted, I got the opportunity to direct a shoot in my apartment. This included Juvéderm product, Hyaluronic Acid and accompanying water texture for OLV’s and Social to embody a refreshed look for the legacy brand. The Hyaluronic Acid assets continued to be extensively used across the board from paid and organic social to interstitial OLV frames.